3 Meta Ads Power Moves To Get More Clients.
- indyleads2020
- Jul 17, 2024
- 3 min read
When you spend money on ads, you want to double your money… including getting more clients.
Any local business can cash in on Meta ads, its like investing in a water well in the middle of a desert… you’ll get a return on your ad budget. This is better than gambling at the casino.
Don't worry about being new at the meta ads game. I’ll drop 3 jewels to rake in clients today,
it's okay you never placed an ad before, these advanced methods are rookie-friendly.
1. The Headline could be Life or Death of your Business
You can have the best service or product in the world… but if the headline is crappy… then your service or product is crappy, because your prospect will dismiss your ad like a kid dismissing vegetables.
Your ad will have to be straight to the point, you'll have to grab your prospect's attention.
Using a headline to grab attention is like using a worm on a hook to grab a fish.
Lets say you had a painting business you would say “Are you tied looking at the paint peeling on your walls”,
If you have a plumbing business, you would say “Are you tired of your toilet running and making noises”.
Anybody with these type of problems will stay glued to the rest of your ad like gravity has us glued to the earth.
So when doing a headline, make sure it calls out your true prospect.
2. Is your prospect playing Peek a boo?
Are you taking the time to study your prospect… Do you know their innermost fears, do you know their desires, I know this sounds like some weird, creepy, stalking stuff, but knowing your clients inside out can help you serve them better.
To stalk your perfect client you will go over the analytics that your meta ad produces. Meta is excellent at collecting data, like where your prospect lives, what gender, the age range, and so on.
This data can help you better understand your audience, making you more money on your ads.
You can better test more ads, I know testing is a pain in the butt, but you can't get the best results by flying blind.
3. Lets be creepy and spy on the competition
There are other businesses that have the same service you have, So what makes your business different? I’ll wait while you think about it.
Clock ticking….
What will make a client choose your company instead of JOE BLOWS company is the offer you make at the end of your ad.
Know it's time to be creepy and spy on your competitor's ad. See what they have to offer, up one on them. Some businesses offer free consultations, SNORING BORING, some offer BIG discounts that takes big chunks out the profits.
You have to make it a win - win situation to lure in a client like a fish on the line.
It can be a hassle to pour through your competitor's ads and comments, and their marketing strategy, finding the places where they are advertising.
I know it's a headache to snoop on competitors because I do it for a living… and I’ll tell you… it's a valuable move, finding your competitor's strengths and weaknesses can blow your business up, and swoop up the clients they are missing out on.
Most businesses leave tons of money on the table because they lack marketing skills or don't have time to do marketing the right way.
It's a full-time job and business owners have too much stuff to do, but these three power moves can help you in a pinch.
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